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  • What haute couture and grandmother’s socks have in common

    Ranging from dresses that takes between 100 and 700 hours to make and sloppy socks that you barely can stick your foot in before it comes out on the other side, handmade garments can indeed come in many different shapes and forms. Choosing quality pieces, machine-made or handmade, will allow you to use them for years to come. 
  • Good thing we are not fighting Goliath

    To start a fashion brand for commercial purposes you have to be mad. It is estimated that 75 % of all startups fail, and the fashion industry is one of the most competitive spaces there is. With some of the worlds largest companies constantly coming out with new designs it is full on David and Goliath from the start. Good thing we are not fighting Goliath.